E-Commerce Management Services
Delaware North provides 24/7 retail to our guests through ecommerce management services, which means that our stores don’t have to close after a game or at the end of a day. In recent years, consumers worldwide have shown the tendency to purchase products and services in greater numbers from online sources. Our ecommerce services account for more than $69 million in sales of rooms, gift certificates, products and tickets.
Delaware North´s online retail center strategy focuses on extending the store brand and marketing of the retail center throughout the year. Our ecommerce management strategy also allows us to accurately report ROI and revenue trends. In fact, our experience with our expert partners shows that an effective ecommerce management strategy will generate an ROI of a minimum of 15 times the investment and in several cases, 50 to 60 times the investment. Our online gift certificate component alone has the potential of generating hundreds of thousands of dollars with a minimum investment.