Sales & Marketing Management Services

We have all the tools you need to succeed

Delaware North provides extensive sales and marketing management support to each of our partners, adding resources and expertise beyond what a single location could afford to do independently. Through our proven method, we consistently outperform our competitors in every market in which we operate. Our sales and marketing services include:

• Data Collection – We collect and analyze demographic and psychographic information, allowing for comparative and trend analysis between audiences and surveys.
• DNCDestinations.com – Our guest-focused website provides each property with its own dedicated page, as well as references in topical sections of the site.
• Collateral – Properties are featured in targeted collateral, which is distributed to appropriate audiences.
• Public/Media Relations – Properties are included in all relevant public/media relations initiatives, such as features on culinary, environmental management, sustainability and cultural topics. 
• Tour and Travel/International Sales – We have contractual relationships with more than 150 tour and travel companies worldwide and we feature every property at top industry events and tradeshows.
• Cross-Selling – Each property is included in our companywide referral program through more than 35 full-time sales managers who cover national and international territories.
• Customer Engagement – Our sales and marketing management team has developed highly qualified and segmented lists for targeted direct mail and personalized email initiatives. Each list is updated to include past visitation and communication history and each guest record is appended with more than 50 lifestyle and demographic data points.
• Mobile Marketing – We have developed a mobile device application platform for cost-effective mobile marketing and consumer engagement, as well as opt-in capture of data.
• Distribution – We have contracts with 13 distribution channels that are leveraged to assist in driving visitation and increased food sales.
• Revenue/Yield Management – We use an integrated revenue management technology that provides actionable data to maximize occupancy and yield at our hotel units.
• Ecommerce – Our highly effective ecommerce platform allows for cost-effective Web presence with a proven booking engine for rooms, tickets, events, and retail management services. 
• Call and Contact Center – Our state-of-the-art call center provides contact support through telephone, email, fax and online chat. Voiceover Internet protocol (VoIP) allows for communications queuing in order to handle inquiries from multiple media over the same resources.