Delaware North Delivers on the World's Stage at Wembley

Froch vs. Groves – a boxing match dubbed “The Rematch” – and three nights of a pop phenomenon, One Direction, made for an entertaining summer at Wembley Stadium. It also put the venue and its hospitality and food service partner, Delaware North, front and center.

Delaware North, however, knows how to rise to the occasion.

Each year, Delaware North delivers more than 30 events at the stadium, working with just short of 10 clients. With the range of event types, audiences and clients, Delaware North provides the flexibility to adapt to different requirements and expectations, tailoring its offerings to make each event unique -- supporting Wembley’s vision to be “The Best Stadium Experience in the World.”

Delaware North had more than 2,500 associates onsite for the match, pouring 160,000 pints of lager and serving more than 3,500 burgers off the grill.

“Talk about making history, to go to a stadium like Wembley for such a big boxing match. People talk about, 'Is it the biggest fight in British boxing history?’ I believe so,” said promoter Eddie Hearn.

It was only fitting that Wembley followed up such a large-scale event by hosting three nights of the global success story that is One Direction. The audience was a very different demographic than that of the boxing crowd, and Delaware North had to have a complete rethink of its food and beverage offers. Although the skin on chips, cod fish n’ chips and locally sourced hot dogs were still going to be a hit, Delaware North opted for smaller portion sizes to better suit the younger audience.

Alongside the usual concert fare, guests were treated to a selection of kiosks that included popcorn, candy floss, fresh juices, frozen yoghurt and mobile pick-n-mix sweets.