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OUR BUSINESSES

Sportservice

A strategic partner in sports hospitality

Sportservice is Delaware North’s flagship sports hospitality business — driving exceptional fan service across all major professional leagues. As a partner to our valued clients, we treat fans to unforgettable game- and event-day experiences — delivering locally inspired cuisine, on-trend beverages, stunning premium, branded and exclusive retail merchandise and innovative technology, all grounded in data-backed analysis and insights.

Our portfolio includes some of the most impressive venues across the globe — from TD Garden, MetLife Stadium, Truist Park, Little Caesars Arena and Climate Pledge Arena to Wembley Stadium, Emirates Stadium, London Stadium and Melbourne Cricket Ground (the largest stadium in the Southern hemisphere). Our track record boasts the most highly attended events in the world, including the Super Bowl, Australian Football League Grand Final, Union of European Football Associations (aka UEFA) Final and countless All-Star Games and record-breaking concert tours.

Our team is committed to delivering one-of-a-kind fan experiences, backed by expertise in the following areas:

Premium Hospitality

Together with our partners in Patina Group, Sportservice delivers exclusive environments designed with purpose to feel bespoke, immersive and deeply personal. These experiences incentivize fans to continually show up for must-have experiences, both on the field and on their plates.

High-Volume Foodservice

Sportservice’s flexible concessions model delivers the variety fans expect, when and where they want it. From high-throughput kiosks that get fans back to their seats faster, to Instagrammable culinary innovation and activations, we blend our creativity and operational muscle to turn every bite into a win.

Concept Development

Sportservice’s team of experts turns complex environments into high‑performing experiences. We fuse data, design and guest behavior to shape venue programming that elevates fan engagement across every touchpoint. From optimizing footprints to orchestrating how people move, gather and interact, we create destinations that work harder behind the scenes, delivering more memorable moments for every guest.

Retail

As retail partner to many iconic teams, we recognize the importance of fostering strong brand connections. To help fans celebrate their team loyalty, we offer a wide selection of unique, branded merchandise. Then, we complement our exclusive product selection with immersive in-venue retail experiences and industry-leading technology solutions.

Data & Analytics

Our in-house analytics team, Delaware North Analytics (DNA), goes beyond reporting to give clients real command over performance. Through real‑time insights, predictive modeling and embedded operational intelligence, we enable smarter programming decisions that unlock both efficiency and value.